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SheVentures


Dec 20, 2019

Anyone who creates a product knows how important a supply chain is, especially if you lose control of it. 

That’s what happened to Flores in her first entrepreneurial venture. Starting with creating hair extensions — after a long stint in financial services — Flores and her partner found that importing hair first from China and later India provided challenges in quality and logistics.

Her “come to Jesus” moment involved a business pivot to an entirely new product for the customers she already attracted with her hair extensions. Enter her mid-tier line of CBD-infused beauty products, Victoria Flores, our fiftieth guest, shares lessons galore.

Lux Beauty Club is a brand of holistic beauty products that are “from farm to shelf.” Flores and her team directly oversee the entire process to ensure the best quality as well as total control over their supply chain. Find out how she navigates an industry that is still illegal on the federal level during this episode of SheVentures.