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Oct 25, 2019

Imagine losing a 9-year-old daughter to cancer, facing a divorce, and dealing with mounting financial struggles. Jen Thoden’s world was gray — and in need of a transformation.

A chance upload of an ebook for window dressing helped Thoden identify a gap in the market. Novices wanted instructions on how to create window dressings. She delved into her first successful ebook entrepreneurial venture from her garage while raising three children.

One day after her divorce, Thoden caught a glimpse of herself in a mirror. The death of her daughter, the end of her marriage, and the unyielding demands of her business and growing children took their toll on Thoden both physically and mentally.

Thoden knew she needed to pivot to survive, so she turned to color. Her business, YourColorStyle helps thousands of women (and men!) identify what colors work best for them, accounting for their personality and other personal details. Every month Thoden helps her customers regain their confidence through the way they dress and accessorize.